Your company needs PR because PR establishes trust, and brands need trust more than ever. Public relations is no longer simply about securing mentions in the mainstream media. The press remains critically important, but is only one source of influence on buyer trust.
Today, a wide range of trust signals, from branded search results to how your company appears in social media and on customer review sites, make a PR program a complex mosaic. Managing that requires a strategy for what to tackle and when. That’s why you need to work with a B2B tech PR firm that understands how to manage not just your relations with the media but how you relate more broadly to the public.