Jacob Media Holding recently compiled a list of 68 tips for designing a trust-centered website, and a comprehensive list would be even longer. But some of the core components of trust-centered websites include:
Learn more about website trust signals here.
We primarily build websites on two Content Management System (CMS) platforms: WordPress and HubSpot. WordPress is the most popular and trusted CMS in the world, powering a full 40% of the world's websites. Years ago, many large enterprises viewed WordPress as a CMS for smaller businesses, but that is no longer the case. In recent years WordPress has far eclipsed competing CMSs like Drupal and Joomla in enterprise adoption and satisfaction. For clients who are already HubSpot users or who are interested in HubSpot, we recommend HubSpot CMS. The HubSpot platform is easy to work with and allows for visual flexibility. Also, when integrated with the HubSpot marketing platform, it allows you to natively pair your website CMS with your marketing automation tools.
Yes, you will be able to edit your own website with a little guidance and training. This is because we generally avoid hardcoding sites. That’s not to say there won't be some hardcoded elements, but we aim to build sites using a templates-and-modules approach. That doesn’t mean you’ll get a site that looks like everyone else’s website; you will still get something that reflects you and your brand. But because we believe you should be continually modifying and updating your site, we build it in a way that makes that process as easy as possible. It also means it’s something that you don’t necessarily need us to do. At the end of the project, we want to continue working with you to optimize your site, but we will also give you the keys to your new castle.
Typically, website projects are the beginning of a longer-term relationship with us. We start with a website redesign. Those typically take between three and six months, but, depending on the size of the site, that could be longer. After the site is completed, we often move into the continuous improvement phase, where we start tracking and analyzing the traffic on your site and how visitors are using it to make recommendations of updates and changes that we think will help you better meet your established goals. That said, we also do website designs as one-time project work. That doesn’t change our process at all. Each website redesign still starts with a conversation about business goals and what is expected from your website in terms of meeting those goals.
Our two senior creatives, Megan Chesterton and Cecil Cross, have more than two decades of combined design experience. Our two content leaders, Jarrett Rush and Les Worley, have more than four decades of experience in technology, marketing and journalism. Together, our creative and content teams create the "words and music" for your website.
In this video, Megan and Jarrett discuss the trust-centered approach to website creation. It will give you a sense of their personalities, philosophy and experience.
As you can see from Jacob Media Holding own website, our design team prioritizes customer stories, because website visitors trust what others say about you more than what you say about yourself. That is the heart of our design philosophy.
Specific ways to highlight customer stories on your website include:
Let your customers tell your story and your visitors will believe it.
Trust badges are emblems on your website intended to instill trust in prospective customers. For e-commerce sites, trust badges are most visible during the checkout process, but many sites today use them on their homepage, product pages and About Us pages as well.
Trust badges provide third-party validation to boost your website conversions. Here are the five main types of trust badges:
Download 72 free trust badges to boost e-commerce trust, designed for you by the Jacob Media Holding creative team.